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The inaugural Property Buyer Show, held earlier this month at the Cape Town International Convention Centre, was a huge success and saw over 3000 property enthusiasts attend, with both the First-Time Property Buyers and First-Time Investors theatres jam-packed for each session held over the 2 days.  

“It was really encouraging to see intent to purchase and offers taking place on the exhibition floor over the weekend,” says Richard Stubbs, Event Director at Spintelligent, Clarion Events. “One of the highlights of the show for me was the launch and sell-out of Phase 1 sales of a new development in Paarl. This affirms that the event model works, and is a win-win for buyers and sellers.”

The show was successfully able to promote the Western Cape Property market to local and intra-provincial buyer audiences, with visitors from Gauteng, Eastern Cape, KZN, and obviously the Western Cape. Visitors were able to interact with regional and local brands from Cape Town CBD, Atlantic Seaboard, Southern Suburbs, Northern Suburbs, West Coast, Cape Winelands and the Overberg, as well as having access to banks and bond originators, estate agents, developers, conveyancing lawyers and service providers such as home inspection and insurance companies.
“The theatre content was exceptionally well received and provided a lot of value for visitors. The Property Investor Theatre in partnership with Pam Golding Properties was particularly popular with only standing room available at times,” explains Richard. “First-time home buyers were given practical guidance on how to navigate the home buying process in the Standard Bank First-Time Buyer Theatre. The seminar and workshop content will be an integral part of the event format for future planned shows.”

Sponsors and exhibitors at the show added to the overall atmosphere to ensure visitors enjoyed their experience, with FNB serving delicious coffee, Standard Bank ran an interactive ‘unlock the door’ competition, Niche Communications provided visitors with 3D virtual show-houses and Private Property & Chas Everett set up fun selfie walls and props.  

Following the shows tremendous success, there will be a Property Buyer Show Jhb taking place in October with Cape Town, Jhb and Durban editions already in the planning stages for 2018.

For more info on the Property Buyer Show, please visit www.propertybuyershow.com
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Author Kelly Burke
Published 24 Apr 2017 / Views -
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